Florence the label.

For the ladies.

Florence. believes in presenting a clothing label that stands for more than the garments themselves. We have a strong passion for gender equality and promote women's empowerment in all aspects of our brand. There is no denying that the clothes we wear have an impact on how we feel within our bodies, therefore, Florence. strives to ensure every woman feels comfortable, beautiful and powerful within her own skin.


Locally & ethically made.

Florence. believes in encouraging transparency within the fashion marketplace. We aim to be consistently conscious of our environmental impact, as well as ensuring we uphold ethical standards throughout all of our production processes. Florence. is 100% locally made in Sydney, Australia. As proud supporters of slow fashion, we believe in escaping seasonal trends; instead creating pieces that are timeless and guaranteed to last you for years to come.